Using social media for marketing is a great idea. Advertising on any platform can take your business across to many potential customers as engaging ads are somehow shared by users who come across your ad. A Birmingham social media company especially draws attention to YouTube marketing as watching videos takes most of the time people spend online. Due to its global reach and popularity, marketing on YouTube is an excellent investment for businesses.
The Inıtial Steps:
· Setting up a channel on YouTube is free of charge. The option of creating an optimised brand account on the platform will have a positive effect on brand recognition and growth. Not many people will take the channel seriously businesswise if the company is running the channel under a nickname like “Iceman97”
The next step is uploading a channel icon (preferably company logo) and channel art (like a banner reflecting what you do). Never leave these blank. Write the channel description, or a short piece on what your business is about. Be brief and to the point.
· Now, it’s time to shoot your first video… a trailer for your channel. It should be brief and engaging as this video will be users’ guide into your company.
· Upload more videos about your brand, products, services, etc. Be picky about the titles and descriptions. Video titles appear in search results, so make them interesting but honest (otherwise they can be marked as “misleading” with a lot of thumbs down). Add relevant tags.
And into marketing:
Starting from scratch to promote your business on YouTube requires time and effort. Initially, you won’t have subscribers or traffic. First, you will have to build up a community by uploading more engaging content regularly, embedding social links into your videos or channel, interacting with fellow YouTubers through replying to their comments, visiting other channels and commenting on their videos. The dedication needed isn’t usually satisfied by new channels and that’s basically why they get lost among millions of other channels. It’s always a good idea to hire a Birmingham social media company to grow your channel. They’ll do all the work for you.